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Experience Agency The Bait Shoppe Pledges to Become Carbon Neutral by 2021

 
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The Bait Shoppe Named Agency of Record for North American Experiential Marketing and Communications by PRIMARK

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The Sustainable Pivot.

While the event industry ‘pivots’ toward digital activations in an effort to adapt to the current pandemic environment, there is also a belief among agencies (and hopefully their clients) that in-person experiences will come back stronger than ever post COVID-19. When the event industry does come back (and it will) maybe it is time for agencies and their clients to permanently pivot toward carbon neutral planning and programming before it is too late!   

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15 Tips For Balancing Ad Spend In An Economic Crisis

To maintain balance you need to find where you can get the best value for your money, thereby maximizing your ROI. Businesses that want to learn how to manage their ad spend more efficiently during the crisis can benefit from the advice these 15 experts.