
Xfinity // Reality Bar
XFinity wanted to raise awareness of their key offering REALITY WEEK – a curated block of programming centered around REALITY TELEVISION.
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26% of all TV consumed per month is reality TV, despite linear TV viewing going down (that’s more than double sports)!!! 76% of people watching reality shows are searching for more information online, making many blogs, recaps and podcasts bigger than the shows themselves! Its official – “Reality stars are the new sports stars.” (Forbes) So, if sports fans have sports bars….why don’t reality fans have reality bars!?
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